Pere Viñolas Serra,

Chief Executive Officer of Inmobiliaria Colonial, S.A., one of the leading companies in the European Real State Market.

Associate Professor of Valuation, Investment Analysis and Financial Strategy at the ESADE Business School, where he is Director of the Real Estate Chair and a member of the Real Estate Club. He is also Vice President of the Barcelona District Council of the Urban Land Institute.

Graduate in Business Sciences from the ESADE Business School and the Polytechnic University of Catalonia and has a Master's degree in Business Administration and Management (MBA), also from the ESADE Business School. In addition he is a graduate in Economics from the University of Barcelona, where he also studied Law. He has participated in various postgraduate courses, including those undertaken at the Sloan School of Management of the MIT, in Boston; and at the Stern School, of the University of New York. He is currently completing his PhD at the Complutense University of Madrid, from where he has already obtained the Advanced Studies Diploma (DEA).

His career has essentially been linked to the financial markets and business. He previously held the position of General Director of Filo, a company quoted on the Spanish stock exchange, where he managed the plan to relaunch the company from 1998, with particular emphasis on the company's profile in the financial markets. In 1999, he won the award for the Top Financial Executive, given by "Actualidad Económica". In 2001, he completed the project with the highest stock-market value seen in the Spanish markets.

Prior to this he had held the position of Deputy General Director of the Barcelona Stock Exchange, a position he took after joining as Research Service Director and Financial Director in 1990. He has been Chairman of the New Product Committee, a member of the Supervision Committee of the Spanish Options and Futures Market (MEFF), and a member of the Working Committee of the International Federation of Securities Markets and the Working Committee of the Latin American Federation of Securities Markets.

He is co-author of the book "Principles of Company Valuation" (Xavier Adserà and Pere Viñolas - Ediciones Deusto 1998), and has published numerous studies on the securities market and the analysis of investments and financial policy. Worthy of particular mention is the publication in the Financial Analysts Journal of the article entitled "FEVA: A Financial and Economic Approach to Valuation" (March-April 2003), of which he is co-author.

Riva y García Financial Group people